Pucci has re-imagined its store on Worth Avenue and shot a new campaign on Palm Beach, directed by Shayne Laverdiere. Models in clothes designed by new artistic director Camille Miceli—think Pucci swimsuits, sequin-embellished tops, leggings, tennis skirts, beach shirts and head wraps—were snapped enjoying gelato from Pucci carts. And, guests who visited Pucci’s Worth Avenue store were treated to gelato, too.