The coat of the season every season can be found at the Max Mara boutique on Worth Avenue. The brand’s four icon coats: the 101801, Teddy, Manuela and Ludmilla each have a rich history dating back decades. With their timeless shapes in neutral Max Mara hues, these coats have withstood the test of time and are still the brand’s most enduring trademark. Elegantly crafted using high-quality fabrics, Max Mara’s icon coats combine structure and versatility, solidifying their place as a winter essential—perfect for any holiday travel plans you may have coming up.
While the classic colors, like camel and black are available every season, the brand introduces new colors and fabrications each year, like the edgy new leather 101801 that was recently released in a soft nappa leather. If you’re unfamiliar with Max Mara’s icon coats, we’ve created a shopping guide to help you choose which coat is right for you.
101801 Icon Coat
The 101801 is the most popular Max Mara coat in the world. Made using the brand’s iconic cashmere-wool blend, the 101801 is a modern and versatile double breasted silhouette with precise proportions that make it the perfect coat to layer over anything from suits, to dresses, to jeans and a t-shirt.
Teddy Bear Icon Coat
The Teddy, which was designed in 2013, is the most contemporary of the icon coat assortment and a celebrity-favorite. Its enveloping shape made from a blend of soft wool and alpaca or camel fibres gives it the perfect amount of volume ideal for trendsetters and maximalists. Each season, the Teddy reinvents itself, emerging in gilet styles or biker jackets.
Manuela Icon Coat
Not into the oversized look? For those who prefer a more fitted aesthetic, opt for the Manuela, the brand’s iconic wrap coat. Made from pure camel hair, its perfect proportions create an enveloping wrap silhouette that is easy to wear and fasten.
Ludmilla Icon Coat
While the Ludmilla is one of Max Mara’s most laid-back fits, its zibeline cashmere creates a sheen-like appearance by using a carding process to release impurities from the fabric, making the coat one of the brand’s most luxurious designs. It’s designed with an A-line silhouette, which can be worn belted or without and is lightweight, ideal for long commutes or holiday travels.