Celebrating its 18th year as the official outfitter of The Championships, Wimbledon, Ralph Lauren marries its classic American aesthetic with the British heritage of tennis’s oldest tournament.
On Wimbledon’s middle Sunday, Ralph Lauren invited a host of celebrities—including Sienna Miller, Emma Corrin, Skepta, Alexa Chung, and Lila Moss—to celebrate The Championships in the brand’s hospitality suite. All outfitted in Ralph Lauren, each guest put their own spin on the brand’s staples, from Cara Delevingne’s sharp and neutral look to Nicola Coughlan’s romantic white lace dress.
On the courts, all officials are outfitted in Ralph Lauren uniforms. Select styles are available for purchase, including the sporty ballperson zip jacket and polo shirt, as well as the umpire’s blazer and striped tie. The brand’s Wimbledon Capsule offers a wider selection of knits, polos, cardigans, caps, graphic tops, and more. Within the Wimbledon grounds, Ralph Lauren has opened a café in The Polo Ralph Lauren Store in the Southern Village, with an al fresco seating area outside and personalization shop inside.
Meanwhile, in London, Ralph Lauren’s New Bond Street flagship—along with other select stores—features a dedicated Wimbledon façade takeover, with tennis matches livestreaming in the store’s windows for the duration of the tournament.