As the season nears its end, fashion brands celebrated summer’s final stretch with intimate Hamptons affairs.

 

Ralph Lauren’s Summer Send-Off

Ralph Lauren hosted a late-summer luncheon at East Hampton’s historic Mulford Farm, welcoming friends of the brand for an alfresco afternoon of relaxed elegance. David Lauren played host, gathering a guest list that included Naomi Watts, Aerin Lauder, Molly Gordon, and Wishbone Kitchen’s Meredith Hayden, among others. The intimate gathering reflected Ralph Lauren’s enduring Hamptons presence—where heritage, hospitality, and a touch of Americana continue to set the tone for seasonal style.

 

Emily Ratajkowski Hosts Gucci’s Summer Garden Gathering in East Hampton

In celebration of its GG Monogram campaign starring Emily Ratajkowski, Gucci returned to LDV at The Maidstone Hotel in East Hampton for a summer evening that blended heritage and glamour. The House hosted an intimate cocktail and dinner in the garden, where guests enjoyed seasonal canapés, a lemon-and-dill branzino, and a Limoncello Spritz under the stars.

The campaign, lensed by Daniel Arnold, follows Ratajkowski from the red carpets of Cannes to the quiet ease of the coast, anchored by the new Gucci Giglio handbag—a design first revealed at the Cruise 2026 show in Florence, and a nod to the brand’s legacy of craft and innovation.

 

Saks On Amazon

Saks brought its Amazon storefront to life in the Hamptons with a summer soirée at Swifty’s at The Hedges in East Hampton. Hosted by Dwyane Wade and Gabrielle Union, the evening drew a stylish crowd to celebrate the partnership in true East End fashion.