Is it just me, or is the whole world suddenly obsessed with tennis? Ever since I moved to Miami three years ago and picked up my racket again (how could I not, it comes with the “Florida starter pack”), I’ve been seeing tennis everywhere. Granted, I abandoned the sport for about two decades while ricocheting from fashion week to fashion week, but now it feels like my two favorite worlds are colliding in the best possible way. Fashion has found its new muse, and it’s wearing pleats, polos, and sweatbands. Carlos Alcaraz with Louis Vuitton, Lorenzo Musetti with Bottega Veneta, Jannik Sinner with Gucci, Coco Gauff with Miu Miu, Jack Draper with Burberry… the list keeps growing. And while the partnerships may be new, the story is timeless: for tennis and fashion, it’s the perfect match. (Full disclosure: I’m a die-hard Novak fan and will never lose hope on #25.)
New Balance x Miu Miu with Coco Gauff
After last night’s grueling first-round match on center court at Flushing Meadows—three sets, two hours and 57 minutes, and nerves of steel—Coco Gauff still looked impeccable. The 21-year-old champion has extended her ongoing partnership with New Balance x Miu Miu, wearing the co-branded collection on and off the court through her packed tournament schedule this season. In Rome, Berlin, and Cincinnati, Coco’s uniforms flaunted crisp palettes—navy and white with red accents, or fresh whites with pops of green and sky blue—paired with reimagined editions of her signature Coco CG2 shoe. Off-court, she swaps into silk track sets and new iterations of the cult-favorite New Balance x Miu Miu 530 SL sneakers. On September 10th, the collection will hit select Miu Miu boutiques and miumiu.com, the same day Coco takes a turn as host at a special Miu Miu Select event in New York.
Gucci x Jannik Sinner
Jannik Sinner steps into Gucci’s long-standing relationship with tennis, now in his third year as Global Brand Ambassador for the House. The world No. 1 (and reigning Australian Open and Wimbledon champion) stars in a new campaign shot by Riccardo Raspa, a reportage-style series that highlights Gucci’s tennis heritage dating back to the 1970s, when the House created its first tennis-inspired pieces. Sinner embodies that lineage perfectly, balancing tradition and modernity in equal measure. A few weeks ago, he was forced to retire from the Cincinnati final against Carlos Alcaraz due to illness, but in New York he’s looking sharp: his first-round win at the US Open suggests both his game and his Gucci wardrobe are in top form.
Louis Vuitton x Carlos Alcaraz
Carlos Alcaraz is living proof that charisma travels as far as a forehand winner. At just 21, the youngest world No. 1 in tennis history (at the age of 19) has become one of the sport’s defining figures, not only for his game but also for his cheerful personality. Last year, Louis Vuitton named him a House Ambassador, the start of a partnership that feels as natural as his rise on court. Off the baseline, Alcaraz collaborated with the Maison’s artisans on a bespoke Malle Vestiaire, a Monogram trunk filled with career memorabilia—his Wimbledon 2023 kit, a Babolat racket, even his LV Speedy gifted by Pharrell Williams. With five Grand Slam titles already under his belt, a new buzz cut and New York once again in his sights, his courtship with Vuitton feels less like a collaboration and more like a love match.
Bottega Veneta x Lorenzo Musetti
Lorenzo Musetti is Bottega Veneta’s newest Brand Ambassador, and like his elegant one-handed backhand, the partnership is seamless. The Tuscan has surged into the top 10, with a career-high ranking at No. 6, achieved in June, and current ranking at No. 10 globally. The 23-year-old has already reached the semifinals at both Wimbledon and the French Open, taken bronze at the 2024 Olympics, and helped Italy defend its Davis Cup title. Now, with Bottega, he joins the Craft is Our Language campaign honoring 50 years of the Intrecciato weave, a legacy built on handcraft and subtle sophistication that mirrors Musetti’s refined style on and off court. And yes, he’s every bit as easy on the eye as Bottega’s famed Intrecciato bags — but of course, my eye is only on the ball…wink, wink.
Burberry x Jack Draper
Burberry’s newest ambassador is Britain’s Jack Draper, a 23-year-old rising star who has already climbed as high as No. 7 in the world rankings and recently captured his first Masters 1000 title at Indian Wells. Since turning pro in 2018, he’s been breaking records — from becoming British No. 1 to being the youngest Brit to win three ATP Challenger titles in two months. For Burberry’s Chief Creative Officer Daniel Lee, Draper’s commitment and optimism make him “one of his generation’s most talented sportspeople,” and a natural fit for the house’s heritage of modern British style. Already a friend of the brand, Draper attended last year’s Burberry Summer 2025 show and will soon front the upcoming High Summer campaign. (And yes, he wears the check as sharply as he hits a high-kicking forehand.)
Canali x Stefano Tsitsipas
For Tsitsipas, fashion is hardly an afterthought: the Greek star has been known to sketch collections in his downtime and openly muses about design on tour. So his new role as ambassador for Canali feels almost inevitable. The Italian house, famed for its tailoring, now has a partner who brings the same precision and flair to a suit as he does to a single-handed backhand.
Lacoste x Novak Djokovic
Despite the naysayers, Novak Djokovic is simply the greatest of all time in the sport of tennis, having rewritten nearly every record in the book. Since 2017, he’s also been the face of Lacoste, in a partnership that has become one of the most recognizable in sport and style. His signature line fuses technical precision with the timeless appeal of the crocodile logo.
Ahead of the US Open, Lacoste marked the moment by reimagining its legendary crocodile as a GOAT. The limited-edition capsule distilled Djokovic’s legacy into five essentials — a polo, T-shirt, tracksuit jacket, cap, and trousers — each bearing the exclusive new emblem. Available in select countries worldwide, the collection celebrated not just statistics but also eight years of collaboration with an athlete whose dominance and discipline have made him, quite literally, the greatest of all time.
I wish I could say “see you sidecourt,” but for now, I’ll be keeping an eye out for fashion moments that rival the rallies from Flushing Meadows to the front row.