On Monday night, Fifth Avenue crackled with theatrical electricity as Tiffany & Co. and Netflix fêted the New York premiere of Frankenstein at The Landmark. The House reimagined its storied flagship as a moody laboratory: lightning flashes, floor-to-ceiling video walls, and a series of windows framing pivotal scenes from Guillermo del Toro’s forthcoming film. Each vignette, designed in collaboration with del Toro and Netflix, threaded Tiffany’s high-craft savoir-faire through the director’s gothic visual language.
Guests entered at ground level through a corridor of storm-lit projections before ascending to the 8th and 9th floors for an immersive after party. There, a gallery of character portraits and original costumes set the tone, while jewels from The Tiffany Archives—spotlighted in the film on Mia Goth—glimmered under museum-caliber lighting. DJ Tiana Verhagen played as servers circulated film-inspired cocktails and hors d’oeuvres.
Hollywood and New York culture-makers mingled under the House’s vaulted ceilings—among them Mia Goth, Guillermo del Toro, Oscar Isaac, Daniel Boulud, and Julian Schnabel—underscoring Tiffany’s long-running relationship with the silver screen. For a brand that has staged some of pop culture’s most indelible moments, the night felt like a natural sequel: a marriage of cinema and craft, with Fifth Avenue as the set.
