There is an abundance of choice in wine today. This makes an expertly edited perspective increasingly rare and valuable, especially one shaped by those who understand the work from the inside.
Yes Society, a private membership for wine collectors, builds on that premise. The wines are selected directly by the people who know the process best, the winemakers themselves, a distinction that runs through the entire platform and shapes how it operates.
Founded by Maggie Harrison, the owner and head winemaker of Antica Terra, the project reflects a perspective shaped outside the traditional pathways of the wine world. Indeed, Harrison did not come to enology through formal training or inherited lineage. She studied international relations and conflict resolution before finding her way into a cellar, eventually working under Elaine and Manfred Krankl at Sine Qua Non.
From there, she went on to build Antica Terra into one of the most closely followed wineries in the United States, with wines that are both highly allocated and difficult to categorize. Her approach rejects rigid definitions, favoring intuition, sensory perception, and a more personal, almost artistic understanding of the work itself, an ethos that now extends beyond her own bottles.
That sensibility carries into Yes Society. The platform is not structured as a traditional wine club, nor does it operate like a marketplace in the usual sense. Instead, it reflects exchanges that happen more privately within the industry, conversations between producers, bottles shared at tastings, and relationships built over time. Names like Domaine Bizot, Petrus, and Domaine de la Romanée-Conti appear as part of a broader network of trust.
As Tynan Pierce, Wine Director of Yes Society, notes, “Collectors are still focused on rarity, but what defines that has evolved. There’s continued demand for top Burgundy and Champagne and aged wines with strong provenance, but increasingly, attention is shifting toward smaller producers and regions that haven’t historically been at the center of the conversation. People desire authenticity and intimacy. They want to be a part of something and be able to open a bottle that tells a real story. Classics will always have a place on the table and in the cellar.”
The membership includes a series of curated shipments, access to a private marketplace for limited releases, and a sommelier concierge. There is also a growing library of interviews and essays by winemakers, critics, and cultural voices, offering a broader perspective on wine today.
What makes Yes Society unique, ultimately, is its access and proximity to some of the people shaping the field at its highest level today. It offers a view of wine shaped from within, by those who spend their lives in the vineyard and the cellar. To which I say, yes, please!
