This summer, Mytheresa is taking its signature high-touch shopping experience beyond the screen with Mytheresa Out East, a bespoke mobile boutique traveling throughout the Hamptons from June 30 through August 6. Housed inside a custom-designed Airstream and towed by a Rivian R1T, the boutique will make stops at some of the East End’s most iconic destinations, including Topping Rose House, Wölffer Estate Vineyard, Montauk Yacht Club, and The Hedges Inn.
Designed to feel more like a private shopping salon than a pop-up, the boutique features a curated edit of resort-ready fashion and accessories displayed in an inviting space designed in partnership with Lulu and Georgia. Guests with private appointments can also expect thoughtful touches, including bespoke floral arrangements presented in Ginori 1735 vases.
Private shopping appointments will be offered on Tuesdays and Wednesdays, while Thursdays are open to the public through walk-ins and on-site registration, making it easy for anyone spending the season Out East to stop by and browse.
