Photographed by Mario Sorrenti, the Fall/Winter 2026 campaign unfolds inside Houston’s legendary de Menil Collection and Rothko Chapel, blurring the lines between fashion, architecture, and art.

 

For Loro Piana, a campaign has never been just about the clothes. Season after season, the Italian house has chosen architecturally and culturally significant destinations that reflect its understated philosophy, allowing craftsmanship, design, and landscape to become part of the story.

For Fall/Winter 2026, that destination is Houston.

Photographed by Mario Sorrenti, the new campaign unfolds across the city’s celebrated de Menil Collection and the Rothko Chapel, two institutions born from the vision of legendary collectors and philanthropists John and Dominique de Menil. Rather than serving as a backdrop, the spaces become active participants in the narrative, where natural light, architecture, and art create an atmosphere of quiet elegance that mirrors the collection itself.

Location Credits: The Menil Collection, Houston, Texas

An intergenerational cast—including artist Jean-Charles Blais alongside models Selena Forrest, Robert Forrest, Long Li, Noor Khan, Colin Otto, Jacqui Hooper, and Jackson Giles—moves effortlessly through the galleries, gardens, and residential spaces. Rich earth tones, chalk whites, brick reds, and mossy greens echo both the surrounding architecture and the tactile luxury of Loro Piana’s fabrics, while the accompanying film captures garments in motion, emphasizing how they’re meant to be lived in rather than simply admired.

Location Credits: The Menil Collection, Houston, Texas

The campaign also reflects Loro Piana’s growing commitment to cultural preservation. The house is supporting the Menil Collection ahead of its 40th anniversary in 2027 and contributing to Opening Spaces, an initiative dedicated to preserving and expanding the Rothko Chapel campus.

Houston joins a remarkable list of destinations previously featured by the brand, including Oscar Niemeyer’s Casa das Canoas in Brazil, Jean Cocteau’s Villa Santo Sospir on the French Riviera, Casa Rotonda by Cini Boeri, Balthus’ Grand Chalet, and La Colombe d’Or in Saint-Paul-de-Vence. More than beautiful settings, they represent places where architecture, culture, and craftsmanship exist in quiet harmony.