Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
Cooper Koch, Payton Koch, Brie Larson, and Orlando Bloom at the Armani show 
Huma Abedin and Brooke Shields at the Armani show 
Carmelo Anthony at the Armani show 
Allison Williams and Alexander Dreymon at the Armani show 
Brett Goldstein and Aaron Altaras at the Armani show 
LaKeith Stanfield and Steven Yeun at the Armani show 
Simon Porte Jacquemus cutting the ribbon on his new store 
Roopal Patel at the Jacquemus store opening 
Tonne Goodman at the Jacquemus store opening 
Mingus Reedus and Helena Christensen at the Jacquemus store opening 
Hannah Traore at the Jacquemus store opening 
Taylor Hill at the Burberry store opening 
Cher and Jodie Turner-Smith at the Burberry store opening 
Daniel Lee and Cara Delevingne at the Burberry store opening 
Joseph Errico, Gabriella Karefa-Johnson, and Miguel Alberto Enamorado at the Burberry store opening 
Indré Rockefeller and Meena Harris at the Roger Viver dinner 
Padma Lakshmi at the Roger Viver dinner 
Moana Lu, Stefano Tonchi, and Stacie Capece Minutolo at the Roger Viver dinner 
Josh Hart at the David Yurman event 
Sarah Paulson, Gherardo Felloni,and Danai Gurira at the Roger Viver dinner 
AnnaSophia Robb and Ivy Getty at the Roger Viver dinner 
Deena Abdulaziz at the Bvlgari Calla dinner 
Mary Katrantzou at the Bvlgari Calla dinner 
Sophia and Christopher Meloni at the Canali anniversary party 
Rupert Friend and Zachary Quinto at the Canali anniversary party 
