Cartier’s most timeless and quintessentially French watch, the Tank Française, is back with a fresh new look. Since its initial creation in 1996, Cartier’s Tank Française has represented the essence of French classicism and freedom of style, articulated through its ability to feel both masculine and feminine, simple and sophisticated. Its timeless elegance paves a clear and accessible path for reinvention; this idea colored Cartier’s approach when developing the latest version that unveils this month.
“The new Tank Française reflects a creative conviction,” explains Marie-Laure Cérède, Cartier’s jewelry and watchmaking creative director. “Like rediscovering the raw nature of a cut stone, it was about capturing the watch’s radical shape, simplifying its essential lines and stripping them of all embellishment to return to the myth’s origin.”
The new design is both aesthetic and ergonomic and is available in steel and yellow gold, with or without diamonds. It features more rounded brancards, an inlaid crown to match the profile of the brancards, as well as satin finishes. The bracelet forms a compact and flexible chain with a dense mesh of links that remain and move as one and the new large model is equipped with an automatic mechanical movement.
“What is beautiful with an object as precious as the Tank Francaise is this transgenerational side. We all think about the legacy, about what we will leave behind,” says a spokesperson for the Maison. “It’s wonderful to be able to pass on this timepiece, it’s at the same time passing on memories but also a part of oneself.”
The new Tank Française will be available to shop at Cartier’s store at The Royal Poinciana Plaza Palm Beach on January 18th.
