When it comes to luxury shopping, Ralph Lauren has the experience perfected, whether it’s the brand’s Upper East Side flagship store housed in a stately mansion or its Parisian boutique attached to upscale restaurant Ralph’s in the chic sixth arrondissement.
With such an impressive arsenal of shops under its belt, upping the ante for the new Ralph Lauren boutique in Miami’s Design District was no easy feat—and yet, they’ve done just that. The 4,135 square foot space takes inspiration from the luxury yachts and waterfront homes that define Miami’s coastline, combining teak and blond mahogany wood with white tiled flooring, all detailed with stainless steel and black ebonized metallic accents.
The Design District boutique will offer a selection from Ralph Lauren Men’s Purple Label and Women’s Collection, including handbags and accessories exclusive to the Miami location.
The boutique will also blend the traditional with the modern: in partnership with BitPay, Ralph Lauren’s Design District shop will be the brand’s first to accept cryptocurrency—such as Bitcoin (BTC), Ethereum (ETH), and Polygon (MATIC)—as a form of payment. The shop features interactive digital screens where customers can browse any Ralph Lauren item available in North America, add pieces to their wishlists, and book personal styling appointments.
To commemorate the opening, Ralph Lauren is partnering with Web3 community Poolsuite, starting with a co-designed Ralph Lauren x Poolsuite NFT, which will be gifted to all existing Poolsuite community members and unlocks access to an exclusive event. Poolsuite members with the Grand Leisure collection can also unlock digital Ralph Lauren looks.
Later in April, Ralph Lauren will take over a private waterfront estate in Miami for a three-day immersive experience aimed at bringing the world of Ralph Lauren to life, from ready-to-wear to its Home collection.
