At Prada’s recently-reopened Newtown Lane boutique in East Hampton, bold style reigns.

Created by Prada’s team, the new look is a riff on the store’s initial design, swapping the original emerald green for floor-to-ceiling blue and ivory stripes, which continue onto the carpeting and upholstery. Light floods in through the large windows, highlighting the best of the Italian brand’s holiday-ready men’s and women’s ready-to-wear collections, plus handbags, leather goods, footwear, and accessories.

Prada’s only Hamptons store, the 1600 square foot boutique will also present a special collection and exclusive pieces.