Panerai, long celebrated as one of the leading watchmakers of the world, launched its much anticipated and beautifully designed Worth Avenue boutique with a cocktail celebration hosted by US Brand President Philippe Bonay, owner Win Betteridge and PALMER Editorial Director Stefano Tonchi. 

Located in a brand new location at 221A Worth Avenue, Panerai is globally recognized for its timeless blend of classic Italian design and precise Swiss technology. Its beautiful new home is a welcome addition to the world‘s most renowned luxury shopping destination. Central to the space is a chic custom bar area, designed to enhance the overall shopping experience as well as help create a sense of community which serves as a hallmark of all of Win Betteridge’s local business interests.

The boutique’s windows foster a compelling visual dialogue with the world outside, inviting clients to glimpse inside the Panerai world, igniting their curiosity and encouraging them to step in. Once inside, the narrative continues with the iconic luminescent clock, retro illuminated to recall the Super-Luminova® fluorescence, a shared feature in all Panerai watches. This fully operational timepiece, strategically placed for elevated visibility is an unmistakable nod to the brand’s DNA, underscoring the enduring theme of luminescence.

As clients enter the space, they are greeted by a distinctive scent and music. They are welcomed by a harmonious blend of concrete finish, marble-effect flooring, wood veneer and metal grids – materials chosen not only for their aesthetic appeal but also for their representation of the brand’s values.

Guests at the Palm Beach opening mingled over hors d’oeuvres and cocktails while they explored the innovative new Panerai Luminor Due collection, and other collector favorites including the Submersible Chrono Navy SEALs, and the Luminor Due Luna TuttoOro – a boutique exclusive.

Joining in the celebration were local taste makers and collectors such as Sarah Bonay, Natalie Betteridge, Beth & Robert Fishel, Nick Gold & Bram Majtlis, Beth McFadden, Katie Carpenter, Judith Stish & Patrick Cerminara, Louis Coletti, Christine & George Ledes, Peggy Siegal, Whitney McGurk, Chris Leidy, Mira & Vincent Ricardel, Sharon Bush & Bob Murray, Paul Caesar, Victoria Hagan & Michael Berman, Elizabeth Fekkai, Ben Goldman, Lisa Bytner, Pamela O’Connor, Christine & Gene Pressman and Christopher Bode. 

Panerai Luminor Due Luna TuttoOro – a boutique exclusive.